Who doesn’t love a good podcast? These audio moments we spend listening to news, compelling stories or testimonies, niche conversations, have become a cornerstone of digital content, captivating millions.
But as younger generations shift to platforms like YouTube, TikTok, and Instagram, creators are now recognizing the power of adding a visual layer to their audio content. In 2025, where video-first content is king, podcast creators must adapt to stay relevant and grow their audiences. Audio will still be the real gem of your production but video will help it grow like never before. To quote The Vulture, “video has become central to podcasting’s identity.”
Here’s how you can transform your audio episodes into shareable, engaging videos and build a brand new content strategy in 2025.
Why turn your podcasts into videos?
It’s almost comical to expect an audio creator to suddenly churn out a video. Different mediums, different vibes, and let’s be honest, isn’t the whole charm of audio that it isn’t video?!
But adding video increases accessibility and engagement. It’s a fact. So you wouldn’t want to pass on an easy discoverability boost, would you? Platforms like YouTube are search engines in their own right. By uploading video versions of your podcast, you tap into a massive audience actively seeking content there, and not elsewhere (like where your podcasts are share for instance!).
On one hand, videos create opportunities for visual storytelling, on-screen captions, and dynamic graphics that make episodes more captivating. On the other hand, most viewers will hit play and immediately switch tabs or apps. So let’s face it, the video is then just a formality to exist on this platform. Finally, video content opens doors to a new layer of ad revenue and sponsorships not typically available to audio-only formats. So, why not cash in?
Adding video to your podcast strategy isn’t just about following trends, it’s about amplifying your message and reaching wider audiences. With AI tools like Tellers.AI, turning your audio episodes into shareable videos has never been easier or more impactful.
How to transform your Podcast into a Video
Expert podcasters typically record their entire episodes on video and upload the footage to YouTube. With access to the right tools, a dedicated team, and plenty of time, they can produce high-quality content that goes beyond just audio. What if you can’t afford to invest in the equipment and time needed to create polished, multi-platform content?
With a variety of options available, you can choose the best approach to succeed in creating engaging, professional content.
First option, let’s assume you don’t record any of it, like a vast majority of podcasters. How do you create a video from here. You can go to an AI-powered tool like Tellers.AI, and follow those simple steps.
- Upload your audio file.
- Click generate to turn your audio recording into a real footage video, with subtitles, ready for your future channels!
- If any sequence isn’t quite what you had in mind, you can easily delete it and choose an alternative.
It’s that easy to use, this is the true power of AI. This solution saves you the hassle of time-consuming editing. Now just configure your YouTube channel if you want to reach new audiences there, or your video player on your website, for better SEO, and your video is ready to publish!
Second option is to of course record while you speak to add some personalization to the end result. This can be as simple as a single camera angle. At least you get some images you can use later on. For instance, you could then turn your audio snippets into visually engaging audiograms for social media, as teasers. And you can pair them with compelling quotes or moments. You can also add b-roll footage, on a split screen or as sequences to cut from your single camera angle. How? The same way you upload your recording the first time. Only this time, you mix it with your original recording!
Finally, you can revisit your podcast archives and turn your best-performing audio episodes into fresh video content with audio-to-video. Want to test it now? Go to Tellers.AI and choose “voice recording”.
