Footage · Definition

A-roll

Pronounced /ay roll/

In one sentence

The primary footage that carries a video’s central action, dialogue, or story.

What is A-roll?

A-roll is the primary footage in an edit: the material that directly carries the main action, interview, presentation, or narrative. Supporting images are commonly called B-roll.

In a documentary interview, the person answering questions is usually the A-roll. In a tutorial, it may be the host’s explanation or the screen recording that shows the essential task. The label is useful because it distinguishes the story-bearing material from coverage that illustrates it.

A-roll does not have to remain visible whenever its audio is heard. An editor can keep a speaker’s voice while cutting to B-roll, a reaction, or a detail. That relationship lets the primary story continue while the picture supplies context, variety, or a cleaner transition.

A founder explains a new product to camera. Their interview is the A-roll; shots of the product being used are B-roll placed over parts of the answer.

Knowing which material is A-roll helps crews prioritize clean sound, complete coverage, and accurate storytelling. It also gives editors a clear backbone before they begin adding supporting images.

Frequently asked questions about A-roll

Is A-roll always an interview?

No. It can be any footage that carries the main story, including a presenter, a performance, a demonstration, or a key narrative scene.

Can a video have more than one A-roll source?

Yes. A conversation, multicamera performance, or documentary may use several primary sources, provided each contributes directly to the core story.

Does A-roll need to stay on screen?

No. Its dialogue or natural sound can continue under B-roll through an L-cut or a similar split edit.

Your next video starts with a story.

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