Definition
What are motion graphics?
Motion graphics are graphic-design elements animated over time. In video production, they commonly include titles, lower thirds, logos, diagrams, interface demonstrations, data visualizations, and transitions that explain, identify, or enhance a message.
Motion graphics differ from character animation or live-action visual effects because their focus is usually typography, layout, shapes, and information. They can be created directly in an editor for simple work or in a motion-design application for more sophisticated timing, reusable templates, and layered animation.
Effective motion design starts with communication, not decoration. Movement should establish hierarchy, direct the eye, and give viewers enough time to read. Designers coordinate type size, contrast, rhythm, and safe areas with the edit so graphics work across the intended aspect ratios and devices.
Example in the edit
During an explainer, animated bars grow beside the presenter as labels and percentages appear, then the chart collapses into a concise takeaway title.
Why editors use it
Motion graphics make abstract ideas, names, processes, and data easier to understand. They can also create a repeatable visual system that makes a video series immediately recognizable.
Watch and learn
See the technique in context
Selected explanation by Envato Tuts+
Quick answers
Frequently asked questions about Motion graphics
Are motion graphics the same as animation?
Motion graphics are a type of animation focused on graphic design elements such as text, shapes, logos, and charts. Animation also includes characters, objects, and many other forms.
What are motion-graphics templates?
They are reusable animated designs with editable fields such as text, color, or imagery. Templates help teams keep titles and lower thirds consistent across many videos.
How can motion graphics stay readable on phones?
Use large type, high contrast, concise copy, and ample margins. Preview the actual vertical or horizontal delivery format rather than designing only on a large desktop monitor.