Definition
What is vibe directing?
Vibe directing is a way to lead video production by communicating creative intent in natural language while an AI video agent plans and carries out the work. The creator acts as the director: setting the concept, audience, story, tone, visual language, performances, and delivery goals, then reviewing and redirecting the production as it develops.
A vibe-directing session can begin with a high-level brief such as “make a playful launch film that introduces this product to first-time buyers.” The agent can turn that direction into a treatment, script, shot choices, generated or sourced media, voice-over, music, graphics, and an initial edit.
Tellers is Cursor for video creation: an agentic workspace where the director describes an outcome, reviews the production, and refines it conversationally. Strong vibe directing still depends on human taste and clear decisions about purpose, audience, references, brand constraints, factual accuracy, usage rights, and what should change between versions.
One of the most important skills in vibe directing is knowing the vocabulary used to describe scenes, shots, camera movements, edits, sound, and pacing. A precise shared language helps you direct the agent efficiently and turn creative intent into clearer instructions. Explore the video editing glossary →
Example in the edit
A founder asks the Tellers agent to create an energetic launch video for a new app, aimed at independent designers. They review the treatment and first version, then request a warmer voice, more emphasis on collaboration, a less futuristic visual style, and alternate endings for different audiences.
Why editors use it
Vibe directing lets creators guide the whole production from intent to finished video without manually operating every specialized tool. It makes direction more accessible while helping experienced teams explore creative approaches and versions faster.
Quick answers
Frequently asked questions about Vibe directing
How is vibe directing different from vibe editing?
Vibe directing governs the overall creative production, including concept, story, style, and intended audience. Vibe editing focuses more specifically on shaping footage, sound, pacing, graphics, and delivery into the finished cut.
Does vibe directing replace a human director?
No. The agent carries out production tasks, but the human creator still supplies the intention, taste, context, feedback, and final approval that determine whether the video succeeds.
What information helps a vibe-directing agent?
A useful brief includes the objective, audience, message, platform, duration, source assets, visual references, brand rules, factual constraints, and clear feedback on each version.